In this episode, Susan Tatum sits down with Isaac Anderson, a LinkedIn and video marketing expert and co-founder of Abound Social. Together, they explore the evolving landscape of LinkedIn as a business platform, the challenges of standing out amidst the noise, and actionable strategies for using video effectively to build trust and engage clients.
Notes from the Show
LinkedIn's Shift: LinkedIn's effectiveness for networking and client outreach has diminished due to automation and spam, but it remains valuable for research and maintaining a professional presence.
Building Trust: A well-crafted LinkedIn profile with engaging content and personal touches is essential for creating trust and credibility.
Humanizing Outreach: Personalized connection requests that can only apply to the recipient are critical for cutting through the noise and building genuine relationships.
The Power of Video: Video content serves as a trust-building tool by showcasing authenticity, offering an engaging way to communicate your message, and serving as a promotional asset on social media.
Podcasting for Networking: Hosting a podcast is an innovative way to connect with potential clients and thought leaders while creating valuable content for broader audiences.
What’s Inside:
The evolution of LinkedIn
How to use LinkedIn TODAY?
What is podcast marketing?
How can consultants use video to reach clients?
Mentioned in this Episode:
Transcribed by AI Susan Tatum 0:37
Hi everybody, and welcome back to stop the noise. Today, I have a special guest joining me to talk about two things really the reality of LinkedIn marketing, and the second thing is using video effectively for getting clients. So let's just jump right on in. Isaac Anderson, co founder of Abound Social, co host and producer of the show up podcast, one of the original LinkedIn experts and my friend, welcome to Stop the Noise.
Isaac Anderson 1:07
I am so happy to be here, Susan, we're gonna have a great time.
Susan Tatum 1:13
How long have we known each other? I can't have you have can you figure it out?
Isaac Anderson 1:18
Yeah, actually, just a second ago, when I was like, Hey, good to be here. I was, I was trying to say, like I was trying to think of that red on the fly, and now that you asked, I'm still caught off guard. I It's been at least, at least maybe six years. Is that what it sound?
Susan Tatum 1:35
I feel like it's been, well, not more than 10 years, but Yeah, somewhere around in there. So you were running a group, a LinkedIn group of talk about that for a minute.
Isaac Anderson 1:46
Yes, that's how we first met, right? Is you got into the inner circle. So basically, forever ago, this is before COVID, before LinkedIn was as little as it was, before video was as popular as it was, what I wanted to do was I wanted like an excuse to learn and meet cool people and create content. And I'm super it's gonna sound kind of ironic like my home base is not creator marketing stuff. That's just not my home base. I'm like a business ops guy. So I was like, How can I do that all together and be kind of lazy? And I was like, well, let's just get a bunch of people on a recording and talk about, like, LinkedIn stuff, because that was kind of the lane that we were doing for business end. And what ended up happening, Susan, I don't know if I ever told you this. I was originally planning on the people that were there. Ideally they're going to be like, maybe clients, and then what ended up happening was a whole bunch of people who are all in the same space where the more repeat, which was totally cool. So it turned into like, like the mastermind. So probably by the time you got there, that sort of kind of already found out its rhythm. So it was, it was, like, started out as hump day Hangouts, and then I got rebranded to LinkedIn masterminds, and LinkedIn put together, and we did, like, a couple 100 episodes, actually, yeah. So I think that was where we first got to, like, actually chat, was we knew were there. And I was like, there's a lot of Jokers out there. And Susan is not a joker. She knows her stuff. I appreciate it.
Susan Tatum 3:17
I it really bothered me when you stopped doing it because it was the place. It was a great place to get good information.
Isaac Anderson 3:27
I agree.Yeah.
Susan Tatum 3:28
Anyway, so before we start going down rabbit holes, what you want to just give us, like the quick Isaac Anderson story for the folks that don't know you
Isaac Anderson 3:40
oh, man, so I'm almost 40, I don't know how you quick fire that one. Okay, I'll give you the really, the really big, high level bullet points. So background in like 2000 and maybe 10 ish, more of a generalist in marketing. And then decided to niche down on doing LinkedIn, because it was a very unexplored space back then, like, back then, like, SEO was pretty saturated. Google Ads was pretty saturated. LinkedIn was kind of like beginning to be a thing. And I was like, there's no, very minimal competition here. So I decided to niche down in. That was great. And then COVID happened, and it was even better, because everyone went digital. And then shortly after that, that market, in my opinion, became really saturated. There was a lot of, yeah, just a lot of change and engagement. So we, we had a big shift in our business model away from doing like relational like sales and marketing through just chatting people and networking shifted to through, like an evolution of a couple different really neat iterations to we're now doing a brand sponsored video podcasting and doing, like fellow leadership videos for largely founders and stuff. So very, very Closely related, but kind of repurposed what we were doing, so that, yeah, that's where we are now, hey, now when we're on the show,
Susan Tatum 5:07
and we're still here, but not so much on LinkedIn,
Isaac Anderson 5:12
yeah
Susan Tatum 5:13
So that you know you, you must you and I must have started on LinkedIn about the same time. I think mine was like 2009 when it when it first, when it was morphing from being a place you go to find a job to being really a business to business network. So yeah, and then for all kinds of reasons. Now it's just not that same place. But don't I see people trying to make trying to do the stuff we used to do and make it work, and it's, there's just too much noise.
Isaac Anderson 5:45
Yeah, there is a lot of noise. We should maybe even frame it like, what, like, what was working, what didn't work, like, what was working, and then like, kind of just stopped, right? So to your point, I think the evolution was, it was, LinkedIn is for business or LinkedIn is for getting a job your resume and then turning the business networking. And there was this huge movement, and it was a very cost effective, great returns on your investment for business networking. And that was largely done through just sending people an invite and chatting on the DM. And that was like our that was our home base where we would network with people and start lots of conversations with the right people be polite. And then, to your point. I think people got over spammed, and we kept seeing our our KPIs go down, down, down, down, down. Like inversely correlated with how good of a job we were doing, like our we were doing a better job over time, and our KPIs keep going down no matter what we try. And my opinion there is, is people are check or checking out because of there's so much AI and automation and spam, and so I say that to say if you're still using the approach, you probably will not get great return on your investment.
Susan Tatum 7:10
It's, you know, it's hard. I still use LinkedIn. Well, first, first the database, because there, because it's such a good people do tend to keep their profiles up to date, and you can do some good research there. And I think with the right approach, you can get through but people don't want to take the time to do the right approach. They want to fire stuff out. Well, you know, I've been like, on my soapbox about automated outreach since automated outreach got there, and now it's just gotten worse and worse. And I, yeah, I, I just, I think, I think you have to have some presence there, because people will go and look at your profile. You know, if they don't know, if they don't know who you are, and it looks good that you're there and appear to be active, at least in my world, it does.
Isaac Anderson 8:07
Yeah, I totally agree. For for me, what I've found myself kind of shifting and doing is probably what LinkedIn originally intended for people to do in the first place, right? Like, I'll be I'll meet someone not on LinkedIn, so there's context for knowing them. And then I'm thinking to myself, exactly what you said. I want to have like, a line open regardless of if they're working no changes, or their phone number changes, whatever. So I'll send them an invite. Like, like, hey, great job on the show today. And they're like, thanks. Like, they know who I am. So it's not, it's not so much starting the conversation on LinkedIn, but you have already met them offline or somewhere else. I think there's still place for sending an invite to someone you don't know. But like for me, what I've seen more effective is they already know who you are. You use LinkedIn more to nurture that like to have the line open for some you've met in a pre existing way
Susan Tatum 9:04
I can see that, you know that that's if you, if you have a channel either either digital or or in, you know, real face to face, if you have a channel for meeting people, that's good, you know, If you, if you don't, then I think it's still, it's still viable, but you have to act like a human and not like a robot. And that's what I see far too many people do in that.
Isaac Anderson 9:33
I totally agree.
Susan Tatum 9:35
So if you, if you were, let's say you were just getting into to an independent consulting practice. So we you decided, yeah, no more bound. I'm just going to do my thing. Well, no, that's not pretend like you have never done anything on LinkedIn before much. What would you do now?
Isaac Anderson 9:56
So I would hire Susan to help me. Yeah, but seriously, what I would do is I would get really clear on why I'm doing what I'm doing, like the problem that I'm solving, get really clear on having that message of, how do I how do I communicate to people that want to give us money, why I'm doing what I'm doing, and what it is, and the problem myself, and then that should sort of transpose onto my profile, right? Because what's going to happen is I'm going to be I'm going to be proactively doing all kinds of things that I'm just starting my business. I'm going to be networking, I'm gonna be talking to my friends, and we're looking for referrals, and we're doing whatever I possibly can to jumpstart my business. And what's gonna happen downstream is you have all these conversations, and then I think just sort of the the kind of the journey from people on the other side is they'll end up looking you up on LinkedIn, right, like, Who is this guy? Oh, like, I'll check him out. And so they'll, they'll end up going more to LinkedIn. You might be on Facebook, Instagram, X, whatever, website, I think a lot of times people still kind of lurk over to LinkedIn to check you out. So if I was just getting started out, I would make sure that my profile communicates exactly what I do. I'd make sure that I have my government verification there so they don't have a real person, right? I'd have a good headshot. It would look it would look good. I would communicate what I do. I'd probably do a few posts so that they see that I'm like, actually not dead like that. I'm a real person alive. They didn't get a hold of me here. I'm trustworthy. I would create a business page, and I would link it up to my profile, and I would do the same kind of thing there, so they feel like, oh, okay, this person looks like they have their act together. Let's check out their company. They go to the company page. They say there's continuity between the profile and their company page, and then maybe even all the way over to your website. That all those things are important, mostly, in my opinion, for trust,
Susan Tatum 11:50
yeah, trust, maybe a little bit of awareness, but I think there's, there's just too much noise to break through that in most cases, you know, unless I do see a few people that have something that's truly unique, but that's hard to do these days. And by you unique, I mean a good answer. You know, not just, not just being crazy. I want to talk about video because I don't know much about it. And you, you're, you're like, the guy with some ideas. Is there anything else that we should have said about LinkedIn?
Isaac Anderson 12:28
Oh, man, related to video or just in general?
Susan Tatum 12:33
Well, we could segue from, I could say, how did we use video on LinkedIn? No, I was just in general?
Isaac Anderson 12:41
Yeah, yeah. I'd say in general. You know, I think maybe just recapping that, there's a lot of maybe old, outdated advice that's still lingering, that people try to implement, and that looks like starting my company. I need a bunch of leads. I'm just gonna shotgun approach it and send out a zillion invites, and maybe I'll get a nibble. Actually, someone who lives not too far from me. He's a friend of mine, not like, this is not like, a work thing, but I'm just like, listening, and he's telling me he started, he literally, I forgot about this. He started his own thing. And that's exactly what he did. He's like, I got Sales Navigator, I got this list, I'm gonna boom, just blast it out. And it's if I could just get like, a 1% return, it'll pay for it. Blah, blah, blah. And I'm like, sitting here again, that's like, why people stop checking their inbox, right? But somebody told him, somebody told him the good intentions, and he has good intentions, that that's what works. And just so if you're listening, if you're listening to this, maybe just, it's time to pump the brakes if you heard that and and think about, like, what, what role, if you're, if we're talking about LinkedIn, what role does it specifically that platform play in the like, customer or the lead journey? And just be really honest about that. Like, put yourself role play. Put yourself on their shoes.
Susan Tatum 14:02
Yeah, and, you know, and I'm going to fall back on, it pays to be human, and the way to be human is to, if you're going to use outreach, if you're, if you're going to, if you're going to send connection invitations or reach out to them say something in there that can't be picked up by a search engine, so that they sales pro told me one time that he always said something in the beginning of any message that he sent that he couldn't say to anybody else and have it be true. It could only be. It's only true for that person. And I and I think that we're really good at knowing when something is fake, and you just don't want to start relationships off by being fakey.
Isaac Anderson 14:48
Yeah, I totally agree. The People's little Spidey people spidey senses are out, you know, like there's, there's so much AI and automation, their their spidey senses are out. Like you could totally get away with it five years ago, but now people are just wised up. So it's true.
Susan Tatum 15:05
yeah, so don't bother, don't waste your time, and don't take a risk, because they're they're back to closing down accounts again. What goes around comes around? Yeah, yeah. Start it up again. And I, I haven't seen it, but I've seen people post about it happening.
Isaac Anderson 15:24
Interesting,
Susan Tatum 15:30
well, so what talk to them, you know, video is, like, everybody's Video, Video, Video, Video, we got to do video.
Isaac Anderson 15:37
Big push
Susan Tatum 15:38
yeah. So give us the, you know, like the real what should we really pay attention to there?
Isaac Anderson 15:43
Oh, how about this? How about I kick it back to you and ask you, because you probably watch videos of consumer, what do you find interesting? Like, you know, if you know, we can talk about LinkedIn, we're talking about other platforms or whatever. But what? What to for you as a consumer, a video, when it pops up, what captures your attention? What do what do you even like remember, out of all the millions of things that you've seen the last you know week, couple weeks for video, what? What pops out to you?
Susan Tatum 16:13
I would have to say Isaac honestly that I don't watch. The only videos that I really watch are ones that are going to show me how to do something like how to get my external monitor to have text that I can actually read. It's not all blurry. So I guess I'm not I guess I had to think about what would catch my eye, it would tend to be people or, well, certainly motion, if you're going through something is is going to do that? I do. I guess video is a good way. I don't guess it is a way that gives you that more of the communication things that that help you communicate so that that you know people can see you, and they can see the non verbal stuff. I'm not answering your question because I don't have an answer to it.
Isaac Anderson 17:16
No, it's good. It's good. Yeah, I think. I just can't even believe I'm almost, like, saying this, because it's just such a weird time to be alive in human history, but it's really hard to know who's real and who's fake. You know, like, there, there are and, and even I was gonna say, like, right now,
Isaac Anderson 17:38
if there's a, if there's a video of a person, like, in a real, authentic video. Right now, I'm gonna think this is a real person, so I'll pause, and they've, they've shortcut, they have, like, a shortcut to trust in my heart, because I think they're a real person, versus, like, some name and the face kind of looks generic, and it's all like, there's nobody really there. You know, I'm gonna think that's a bot, but if I see the video of the person, I've been good to think that's probably a person. So I'll pause, and that's just such a such a shortcut to trust. I'll add it as a qualifier. I'm totally aware that there's a lot of like, digital twins and AI avatars that by the time this like goes out, they'll probably just as good, I don't know, but for right now, there's a that's a whole it's a whole thing just, it's shortcut to trust
Susan Tatum 18:31
that you know, you bring up a really interesting point there, because how long does that last before then we're experiencing The same thing that we do with, with the automated messaging and stuff, it's, I hope we'll find a way to see through it. But so the video that that you're doing in your business now is related to podcasting, right?
Isaac Anderson 18:58
Yeah, the so since we were talking about LinkedIn, I can probably just do like, the the like, skip the stone on this pond, how we got here from LinkedIn. So what happened was, if you remember I was saying that all of our KPIs are just trending down, trend down, down, down. It was very frustrating, because we're just bringing our heads against the wall. Like, what are we doing wrong? I don't think we're doing anything wrong. Like, we're, like, improving, like, genuinely, we feel like, even just the engagement, it is going down, down, down. And we're thinking, how can we give our our clients who really just want to have a conversation offline with right people? That's all they really want, is the opportunity to talk to the right people. How can we give them that without, like, starting totally from scratch. So what we did is we said, well, instead of like giving them a call to action to like chat offline, maybe we can do something that's mutually valuable for all parties, and do a live round table where we host it, we invite everyone to share, we record it, we chop it. Into social cliffs, and everyone walks away with something, something you know, like, it's a it's high value add, plus they all like, know each other, which honestly was very comparable to what we talked about before. How you and I first met with the LinkedIn together is almost the same exact format, and doing the LinkedIn together really was a driver in the ideas like play around the conception of us taking that kind of change as as making it part of our core business model. So we did that, and we got pretty good receptions, but we discovered a couple things. We discovered that even though people really appreciated the video and they appreciated, like, it being people, real people together. And like, the networking that happened there. Doing a live event is ton of work. Doing it on a regular basis is even more. And then is weird people because it was live in a, like a round table type format. They, I think it actually put on. They felt like there was more pressure than they needed to be than you know what I mean, like they felt like they had to, they felt like they had to be like Steve Jobs to like, rock everyone's world. And we're like, no, just like, share your day to day like you're, you're better than you know. So we were going, well, this is great, but we need to make it more simple, you know, like, we want to take the same same concept, make it less pressure, easier to do. And then this was the other owner of our company, Monty. This was his idea. So give him credit here. He's like, maybe we should just do a podcast. So, so you're essentially taking the same concept where one of the biggest things that you want to walk away with is meeting the right people, having a conversation with the right people. For a number of it could be a number of reasons why could be maybe they're a lead, maybe they're a channel partner, maybe they're a thought leader, like lots of different reasons, but like, let's have a conversation with them, just one on one, not live, so that everyone's guards are down. So if you flub, but they don't feel like it's the end of the world. It's way more natural, way more laid back. You still get the full episode. Like, you still get that full like, however long you can do the conversation for it, and you still get, like, the social clips out of the deal for everyone, and so that proves to be much more sustainable. Is easier to do, easier to get guests, and just a more natural, comfortable conversation. And then after the show, the host, when they follow up, it's just so much more of a deep connection after doing like a private recording podcast versus a round table, it just is totally different vibe. So that's what we're doing now. It's kind of how we got there, and it's kind of funny again, it all kind of came from people not wanting to talk on LinkedIn.
Susan Tatum 22:58
so you found another place for them to talk.
Isaac Anderson 23:03
It's really getting people talking.
Susan Tatum 23:06
Are you doing? So is it, is it one? Is it like this, like what you and I are doing? So it's two people, or are you actually having a a round table, or a group of people that are talking?
Isaac Anderson 23:16
We do a little bit of both. There's a I say it like this, every person you add adds a layer of complexity. If it's just you and me chatting here, like today, it's you're the host and the guest. Such an easy conversation. You bring in a third wheel, and that gets different. You bring in a fourth wheel, you gotta it is so different The more people you add. So we don't really do like a big show, I prefer to have no more than two guests. Otherwise someone just is always too quiet. It's like, why are they even there? And takes forever? It's, my opinion is the one on one is best, and then two like one, one host, one guest, one on two, one host, two guest is, is about as many as I'd had personally.
Susan Tatum 24:07
And so once, when you and I were talking one time recently, and you were telling me, you were asking me about my podcast, but and I and I was saying that I don't use the video, and you were giving me 1000 reasons why I should be using the video,
Isaac Anderson 24:30
yeah.
Susan Tatum 24:30
So, do share that?
Isaac Anderson 24:32
Do share that? Well, for those of you listening, Susan has a nice camera face. That was the reason number one.
Susan Tatum 24:38
Okay, so, in all serious, in all seriousness, yeah, there. There are maybe just shy of 1000 reasons the big, the big reason to do a video show, my opinion, is a lot of the promotion for a show happens on social media. It just does, whether it's x or Facebook, Instagram, YouTube, short, a lot of like, the discovering of your show happens on social. And when it's like the audio waves with this static picture, it's like, no one really watches that so it makes it really hard to promote your show on social, if it's video only. That's that's a big reason. So if you're recording video some faces, it's much more of a natural fit to share clips of your show on social and not feel like super boring. Does that make sense?
Susan Tatum 25:41
Uh huh, yeah,
Isaac Anderson 25:43
you know, that's one big, one big reason,
Susan Tatum 25:45
what was going through my head then Isaac was how many so I listened to a lot of podcasts, but I do it when I'm driving somewhere, or I'm doing or I'm doing something else, which, which you can't do with video. So do you
Isaac Anderson 26:02
I totally agree.
Susan Tatum 26:03
So, is there okay? So I guess the two questions I have there is, is there a, is there a use for a video pass where, I mean, just, does somebody ever sit there and watch it all the way through, or is it just, is it what you get out of the promotion pieces, the little clips that you get which would also then not just promote the show, but promote you. I mean, you could use it for promoting your services, or whatever, solving problems, or however, just another piece of marketing, right?
Isaac Anderson 26:39
Yeah, to answer your question, I would say, presently, I believe that when people consume the full show, a lot of times it is audio only for the exact reasons that you just specified. Like me, I'm driving my car. I can't be watching the video. Like, I'm gonna run over the dog if I'm watching the video. So and even YouTube gets a lot of love, like, oh, YouTube is the best place for podcasts. And I'm going, No, it's not, because as soon as I close my screen, it shuts off and it doesn't remember where I left off. So there, I do totally agree with you that the full podcast consumption tends to be audio only, but new people discovering your show and getting the highlights, like as a like a trailer to go watch it. That's where you're driving traffic to that platform like Spotify from social. That's why, that's why I was saying my my current kind of thoughts are that the big value doing a video show is that it empowers you to market the show on social.
Susan Tatum 28:04
Gotcha. What about someone that doesn't have a show and, you know, maybe, maybe will at some point. But there's the I mean, did I did I hear you in one conversation say that you're doing little snippets after the show that they're using your clients are using as some content.
Isaac Anderson 28:28
Yeah, that's a great question. We we had a happy accident. Did you ever watch Bob Ross the painter?
Susan Tatum 28:37
There's a restaurant in Ventura that. Well, they're not there anymore, but in the bar they had, it was just on an endless reel of Bob Ross shows,
Isaac Anderson 28:50
yeah, yeah. I love, I love Bob Ross, my cousin, Bob Ross, if you can believe it, like, in the age of ADD like, but uh, you know, as you guys, like, oh, you know you're doing something, and then you do, like, oh, I wasn't expecting that. It's a happy accident. So it's kind of just a funny sort of way to you can use that in business, right? So we had a happy accident where we would, we would jump in the studio, like we are here now, we would do the show. And so, like, I'm producing the show, right? I'm not the host, like, per se, I'm I'm producing it, so I'm there, and then I'm writing down the interesting things that they're saying, coming up with some extra, maybe questions and content, like mic drop moments that we could maybe get after the conversation, or, like, after the show, right? So we record the episode. We'd keep recording, and I'll just tell you, buddy, hey, this is like a segment two, not part of the actual show, like everyone can relax. We're going to chill out now, and I've got some really interesting things. We're just go through them rapid fire and then just so that we could maybe have more opportunities for take twos and extra content for social because I always tell people, it's way better on editing to have more material to work with than not enough, just how it is, we started doing that after a while, just because we wanted more material to work with. And then the happy accident was we had some people say, you know, can I just do that and the show? And we were like, I suppose, because doing the show requires a commitment, you know, like you, if you're going to do a show like a podcast, you should stick with it, you know. And so being able to do just that segment where you get on camera and say some interesting things, get asked some interesting questions, say, like, your elevator speech, or whatever you got, like it, you got some time to do whatever you want in the studio. And that that's been really appealing to people, I think, because it's, it's low commitment, and it's cheaper, and it's honestly kind of just fun. So yeah, that was our happy accident. So yeah, we are, we are doing that.
Susan Tatum 30:59
So then for So, for folks that that, again, don't have a podcast, don't don't have, don't have a show that they want to be promoting, I assume the same thing would hold true if they they want to be promoting themselves or their thought leadership, or their business or whatever.
Isaac Anderson 31:17
Yeah. And honestly, that's a really great full circle to your comment and our discussion earlier about, you know, the role, if you're talking about starting your your company, if you're independent consultant, starting a thing, and people like need to know that you're real what you do, and part of the journey of your leads is going to be they're going to lurk on your LinkedIn profile. It's very helpful to have, almost like a pantry of videos to pull from. So you so if you're just getting started, yeah, I would say for sure, just knock out like, 10 15 videos. Tell like, tell the world what you do, say some interesting things. Get it on video, and feature them on your profile and share them so that the people that do end up checking you out realize you're real and you know yourself. So it's really for for trust that you're real and for thought leadership.
Susan Tatum 32:14
That makes sense. So what is the now, I know it changes, but would the finished piece that you would, I assume this is you're posting it on your profile or your company page or whatever. What's the like, the typical or the range of the best length for something like that?
Isaac Anderson 32:37
That is a great question. I think that there's you almost have to start from the end where your goal is and work your way backwards, right? So like, for example, there, if your goal is to communicate what you do, or maybe, like, tell the world how you got into it, it's going to be a little longer. And if it's an interesting story, it maybe can go for two minutes, and you'll keep people, like listening. If you're just giving some advice about something to communicate thought leadership, there's a shorter story there, probably, and you're going to lose someone because it's topical after maybe 30 seconds to a minute. So you kind of got to think. Just think through. What am I talking about? What is the attention span? And like, when are you when are you done? But in general, 30 seconds, 60 seconds, 90 I don't think they need to be real long honestly
Susan Tatum 33:30
Yeah. And would you change clothes between if you were doing these 10 to 15 of them?
Isaac Anderson 33:36
Great question. Honestly, no one has ever asked me that before, but it's totally good question. Yeah, you probably could. So it seems like you do them on a more regular basis.
Susan Tatum 33:52
If we went and looked at your profile, are we going to find videos on there?
Isaac Anderson 33:58
I think so you should. Yeah, I guess definitely I've been posting less on LinkedIn and more on like x, just to explore that, because there's a lot of podcasts and going on there now. So yes, you definitely will.
Susan Tatum 34:14
So good to know. Well, we could talk forever, Isaac as usual, but we're coming up against our time, so I'm gonna say, I'm gonna say, tell the folks how to find you and a bound social they want to follow up,
Isaac Anderson 34:35
sure. Well, I'll just say, do exactly what we were talking about here today. Just look me up on LinkedIn. Isaac Anderson, abound social. There should only be one. If there is two, one's a bot, and look for the one with the real videos of me, and then the verification, some of you know it says you listen to Susan Show.
Susan Tatum 34:55
Thank you so much for being here, Isaac. It's always good to talk to you.
Isaac Anderson 35:00
My pleasure. Susan, thanks for having me.