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Authority Positioning to Strengthen Your Brand

Writer's picture: Susan TatumSusan Tatum

Updated: Mar 1, 2022

with Mike Saunders

"When you come off as caring and confident, people intrinsically know that you know what you are talking about and that you care"

So says Mike Saunders, The Authority Position Coach. Mike has taken the concept of content marketing to the next level by stressing Authority Positioning in developing your brand.

In this podcast Mike will discuss the development of a strong personal brand through authority positioning. He will lay out the need for authority positioning assets that will distinguish you from your competitors.

Companies need a proven marketing plan to increase revenues. In order to do that, they need higher returns on every marketing dollar they spend resulting in more clients, more profit and more impact!


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